“FROOT” – MARINA AND THE DIAMONDS | NEW VIDEO, I AM DYING

SOMEHOW I MISSED IT YESTERDAY I HONESTLY DON’T KNOW HOW BUT WHATEVER BLOG POST I HAD PLANNED FOR TODAY CAN WAIT BECAUSE MARINA AND THE DIAMONDS HAS RELEASED A NEW MUSIC VIDEO AND I AM LITERALLY DYING. #capslock 

BAND - Marina and the Diamonds "FROOT"

Let’s talk about what this means. Before “FROOT”, Marina hasn’t release any new music for almost 2 years. Granted, that’s pretty normal for any musician – especially one on tour – but since it is Marina Diamandis and she is GODDESS that break was pretty rough on us fans.

Marina has long captivated the hearts of many-a-souls with her teenage angst-y lyrics posed against wonderful pop melodies. Her music has become an anthem for many, as her oft dark yet empowering themes captivate all of her fans to a near fever point. Not everyone knows about Marina and the Diamonds, but those who do really know her and they love her.

That includes myself. Now watch the damn video and we’ll talk about it after:

Alright so for those who don’t know, Marina and the Diamonds consists of Marina Diamandis, a Welsh singer specializing in Indie and electropop. And she is perfect.

Now let’s talk about the song and the video.

“FROOT” is the first taste that we’ve gotten of her upcoming album by the same name due in April 2015. The song itself was actually released a month ago, though yesterday (Nov. 11) marks the release of the full music video.

Setting aside the song for a moment: the video is great. Granted, not much really happens in terms of story, but man is it fun to watch Marina in those gorgeous old-style dresses. Plus, I really enjoy the director’s use of that minty-green/blue light contrasting the warm yellow/orange in nearly every shot. It’s certainly a very pretty video.

BAND - Marina and the Diamonds

I have to say, when I first heard the song I was initially ecstatic but ultimately left feeling a little empty. “FROOT” feels overwhelmingly about sex, and while many of Marina’s past songs have dealt with such issues as breakup and other common themes, she has often brought significantly deeper meaning to her music. However, this first impression was more a product of my not thinking very hard and not Marina actually doing anything disappointing (AS IF SHE EVEN COULD).

In fact, “FROOT” has a lot more to say than simply that Marina is a sexual fiend (which, she is. I mean, LOOK AT THOSE CURVES SHE IS LITERAL PERFECTION). Delving into the lyrics, I found that when Marina says (or rather, sings): “Nature ain’t a fruit machine” she is actually referring to slot machines, as “fruit machine” is the British term for the ever popular gambling device. Suddenly that verse, as well as the entire song, takes on a lot more meaning.

Fruit Machine
A “Fruit Machine”, taken from the original YouTube video last month.

Take, for example, the rest of that verse:

Nature ain’t a fruit machine
She’s gotta keep her credits clean
Good things come to those who wait
But I ain’t in a patient phase

What she is saying here is that nature (the music industry) isn’t random. While it may seem to be, “nature” doesn’t just hand anything to anyone – there is a reason behind people’s success. And VIOLA! She is talking about her music career. Seem like a long stretch? Think harder:

Good things come to those who wait
But I ain’t in a patient phase

Marina has been in the music industry for a while. Her first single was released in 2009, but she has worked on her music career for nearly a decade. With Marina’s track record for great music, it’s astonishing that she hasn’t rocketed to super-stardom. What she is saying here is that she is done waiting. Let’s go back to the first verse:

I’ve seen seasons come and go
From winter sun to summer snow
This ain’t my first time at the rodeo

If rodeo is the music industry and not a lover’s bed, this still makes a lot of sense: FROOT will be Marina’s third album. She has experience. She has maturity. She knows what she’s doing. Skipping to a while later in the song:

Leave it too long I’ll go rot
Like an apple you forgot
Birds and worms will come for me
The cycle of life is complete

Here, Marina continues the fruit metaphor in relation to the music industry. Right now she is 29, and that is pretty damn old for an artist. Marina recognizes that she has a limited amount of time before her chance for stardom has passed. Age eats music artists much the same way that time and animals eat rotten fruit. (Harsh, I know, but usually the truth)

BAND - Marina and the Diamonds

Every verse in the song has an interesting comparison to be made to Marina’s relationship to the music industry, but I won’t do that here. To me, “FROOT” is a great preview of what to expect out of FROOT when it is released come this fall. I think we are in for a special treat from Marina this time around, and I think that this album will be something great to behold.

And who knows? Maybe this will finally be what sends Marina and the Diamonds to that coveted super star recognition. She damn well deserves it.

Why don’t you watch the video again? I know you want to!

-Austen


Props to POP GENIUS for giving a really detailed analysis of this song and provided the basis for this article. I am not as smart as I seem. 🙂

 

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